Vintage Style Flare Jeans by Seafarer

Vintage Style Flare Jeans by Seafarer

Garance Doré directed this adorably bike-pretty video in honor of the relaunch of venerable American work-clothes brand Seafarer.

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Established in 1900, Seafarer supplied bell-bottom denim work-pants to the U.S. Navy. When flare jeans became mainstream in the seventies, photos of Brigitte Bardot, Jane Birkin, and Farrah Fawcett made the style emblematic of the era.

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By the late nineties, production had ceased. The U.S. Navy changed their uniforms and the only way to get your hands on a pair was to search vintage shops. I was lucky enough to find a deadstock pair a few years ago and I wore them to rags.

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But interest in the brand hasn't flagged. It's stronger than ever. Just this week saw the launch of a collaboration between Seafarer and high-fashion concept boutique Colette (Caution: Colette plays music on their site). The new collection has updated fits and fabrics. A new style features an exaggerated wide leg, and comes with an equally exaggerated price tag.

If you're on a budget, don't worry. You can still get your hands on a deadstock pair at VintageTrends.com for under $40. I recommend buying a size or two down as the denim is lightweight and tends to stretch a lot after the first 30 minutes of wear.

Update: Click here to get a 20% off coupon code for VintageTrends.com!